While companies like Uber and Lyft get the publicity, rivals like Easy Taxi are finding innovative ways to score new users as well. Easy Taxi is the most downloaded taxi app in Latin America. The Easy Taxi application connects taxi drivers and passengers allowing them to experience a fast, convenient and safe ride, at the tapof button. The secret to becoming the number one service in Latin America? Going far beyond traditional user acquisition strategies.

To learn more, download the success story here.

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