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Introducing Aquto Insights: Sponsored Data in the Age of Mobile
December 16, 2014
The business of accessing and monetizing mobile data is changing rapidly. New market dynamics and monetization strategies are changing the way that carriers monetize, consumers use, and content providers think about mobile data. Keeping up with the developments is a full-time job.
Aquto Insights, a quarterly research and metrics report, delivers critical insights to decision-makers that are shaping the future of mobile data. Each quarter, Aquto Insights explores the most pressing issues in the mobile ecosystem, as they pertain to mobile data.
In this edition of Aquto Insights, we looked at mobile video's impact on mobile data usage and the top strategies for turning this challenge into a lucrative opportunity.