Benefits for Businesses, Consumers, and Operators.
Aquto has partnered with members of the telecommunications ecosystem to create a disruptive value exchange model that helps consumers offset the cost of mobile internet through brand engagement.
Businesses take advantage of a frictionless way to improve the effectiveness of mobile campaigns with higher ROI.
Consumers are provided the opportunity to get more mobile internet for their phones and tablets without paying.
Operators get new sources of revenue and an increase in loyalty from existing customers.
Operators we support include:
Businesses we work with include:
Hershey's premium line of Scharffen Berger chocolate is one of the first brands to leverage AT&T’s sponsored data ads with a campaign that highlights both the branding and revenue opportunities of the new ad unit.
When AT&T introduced its Sponsored Data program last month -- allowing marketers to cover the data costs when customers interact with their promoted content -- it named startup Aquto as one of its initial partners. On Thursday, the Boston-based company announced it will power ads for the AT&T initiative through its mobile value exchange (MoVE) Zero platform starting in March.
Aquto’s use of AT&T’s controversial new subsidized internet program is definitely benign: it’s compensating mobile users for data consumed while viewing ads. But is its use case typical or the exception?
Serial entrepreneur Susie Kim Riley on Tuesday introduced her third startup–a company called Aquto Corp. that has found a way to help mobile users subsidize the cost of their data bills.