The Leader in Sponsored Data and Data Rewards

Aquto makes mobile data accessible to all and increases mobile engagement by bringing the ecosystem of mobile operators, marketers and app publishers together through data sponsorship.


What is Sponsored Data?

Zero-rating - where users can engage with content free from data charges.

Data rewards - where users can receive mobile data from 3rd party sponsors to use to consume any mobile content.

Aquto
November 3, 2017

While companies like Uber and Lyft get the publicity, rivals like Easy Taxi are finding innovative ways to score new users as well. Easy Taxi is the most downloaded taxi app in Latin America. The Easy Taxi application connects taxi drivers and passengers allowing them to experience a fast, convenient and safe ride, at the tapof button. The secret to becoming the number one service in Latin America? Going far beyond traditional user acquisition strategies.

To learn more, download the success story here.

 

Aquto
September 15, 2017

When introducing their 5Star candy bar to the Brazilian market, Mondelēz, the multinational confectionery, food and beverage company, wanted to stand out from the crowd.

The answer? Free data rewards to customers for engaging with Mondelēz on their mobile devices—the “Sweet Data Rewards with 5Star” program.

The result?  Over 7,500 consumers received a mobile data reward as part of the campaign.

Download the success story to learn how data rewards increased Mondelēz brand engagement and customer loyalty at more than traditional marketing campaigns.

 
Susie Riley's picture
Susie Riley
July 30, 2015

At Aquto, we're taking our data sponsorship solution global! We recently announced a partnership with Alcatel-Lucent that will enable mobile operators around the globe to implement data sponsorship solutions, to improve customer engagement, up-sell data solutions, and offer more flexible data monetization options.

Susie Riley's picture
Susie Riley
March 31, 2015

We’ve been seeing advertisements for different carriers data promotions for months, years now. It’s of particular interest to us, at Aquto, but I suddenly started to notice that people outside of this industry were talking about megabytes, gigabytes, and the impact that certain mobile internet activities have on their data plans.

The change in mobile users’ lexicon was so sudden, and feels particularly acute to someone who has been speaking this language for years in a vacuum, I began to wonder what other implications the increased use of mobile data jargon was having, and what would be coming next.

In this issue of Aquto Insights, we examine the ongoing Data Wars among US carriers and the consequences, unintended and otherwise, of the fierce competition for users.

Susie Riley's picture
Susie Riley
January 26, 2015

And, to profit from it, we must understand the events that lead up to and serve as a catalyst for change.

Handset manufacturers, carriers, the media industry, retailers, enterprise software providers, finance industry, and education have been transformed by the mobile internet revolution. Some for better, others for worse. The only universality is that change came and continues to come.

At the start of 2015, carriers are competing aggressively for subscribers and challenged to make those subscribers as profitable as possible.

Media companies – both content providers and advertisers – are challenged to make the mobile phone as important to their bottom-line as it is to their consumers’ lives.

Susie Riley's picture
Susie Riley
December 16, 2014

The business of accessing and monetizing mobile data is changing rapidly. New market dynamics and monetization strategies are changing the way that carriers monetize, consumers use, and content providers think about mobile data. Keeping up with the developments is a full-time job.

Aquto Insights, a quarterly research and metrics report, delivers critical insights to decision-makers that are shaping the future of mobile data. Each quarter, Aquto Insights explores the most pressing issues in the mobile ecosystem, as they pertain to mobile data.

In this edition of Aquto Insights, we looked at mobile video's impact on mobile data usage and the top strategies for turning this challenge into a lucrative opportunity.

Susie Riley's picture
Susie Riley
May 20, 2014

This article was originally posted at Wired Innovation Insights, May 20, 2014

Smartphones have become the first screen for a growing number of people. As a result, these devices are well on their way to becoming the primary channel for brands to communicate with consumers. In a short period of time, marketing messages and formats have evolved to take advantage of mobile’s unique location capabilities, touch screens and preeminent role for delivering “snackable” advertising moments through native ad formats, streaming video and sophisticated rich media. Marketing’s move to mobile has raised a legitimate question: who is going to foot the bill for delivering all this content over mobile data networks that require significant investment to maintain and expand?

Nico Girard's picture
Nico Girard
April 30, 2014

As Susie outlined earlier, our goal at Aquto is to create a “positive sum game” where all participants in the mobile value chain give a little bit of what they have in abundance, in order to get more of what they need, creating a value positive exchange.  But what kind of currency would have the biggest impact to facilitate this kind of exchange?

Nico Girard's picture
Nico Girard
March 16, 2014

Well, it was bound to happen sooner or later. The days of unlimited data plans have been numbered for awhile, and it was only a matter of time before the economics of maintaining an all-you-can-eat buffet in an environment of almost limitless consumer demand would prove too much for operators.

Susie Riley's picture
Susie Riley
February 20, 2014

This has been a long time coming, but I’m pleased to announce that, in tandem with our release of MoVE Zero, we’ve officially launched the Aquto blog, a digital space for us to discuss the trends taking place in mobile data consumption, infrastructure, monetization, and the ever-changing roles of different players in the mobile ecosystem. We’re a small, but highly experienced team with deep industry knowledge in mobile internet, data, security, media, and advertising, and we’re eager to share our thoughts on how the industry is evolving.

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Recent News

Susie Kim Riley es una entrepreneur en serie con múltiples startups que la respaldan. Su última empresa es Aquto, líder en datos patrocinados y recompensas de datos con operadores en los Estados Unidos, Europa y Latinoamérica. Aquto está cambiando la forma en que los consumidores obtienen acceso a...

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